Book Marketing Mentors

BM257: How to Market in a Way People Want to Buy From You

Want to know how to market in such a way people want to buy from you? Listen as empowerment coach, Steve Eriksen as he shares his secret sauce to become the trusted advisor clients turn to.

Steve Eriksen is on a mission to empower midlife solopreneurs to create a thriving online coaching business by providing knowledge, help, and support with marketing and technology. He’s helped people transform the way they approach their business by helping them define a path forward, as well as providing the guidance and support to implement strategies that work for them and their businesses.

As someone who’s been in the online marketing space for over 20 years, he’s heard and seen it all. He uses his knowledge and expertise to help you become a trusted advisor for your clients.

In this week’s powerful podcast episode “How to Market in a Way People Want to Buy From You” you will discover…

What the biggest challenges are facing solopreneur
What you need to do to attract your ideal clients
Why following traditional marketing techniques is one of the biggest mistakes solopreneurs make
How to best understand what your clients need
How to tune into the different emotional states your prospects may be experiencing
The juxtaposition between your marketing and the technology you need to effectively run your business
2 BIG juicy mistakes to avoid
And a whole lot more…

This episode features practical tools and techniques to help listeners who want to market a book. It provides invaluable and powerful information listeners will want to know to supercharge a book marketing strategy.

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

Here’s how to contact Steve to find out more about his services.

“Invest time in your business on future income.”

Tweet This

Download the transcript from this week’s podcast interview “How to Market in a Way People Want to Buy From You”

Get your free copy of The Client Attraction Roadmap:

6 Steps to Attracting and Converting Clients

BM256: How to Create a Powerful Certification Program With Your Book

Do you want to know how to create a powerful certification program with your book? Listen as master coach, Ann Ljungberg as she shares powerful methods to use certification programs as the next stepping stone in your business.

This week’s special guest is Anne Ljungberg. She’s the founder of Expert Coalition, a place where you become an expert and create your legacy business. Since 2002, she’s been a true digital nomad living and working on a sailboat all over the world, growing her business from a sweet hobby to a small empire. Through her online courses, membership programs, consulting, and coaching, she’s worked with over 3,000 writers, experts, and entrepreneurs in more than 30 countries.

She’s a master teacher and coach who’s passionate about the personal and professional growth of her clients.

In this week’s powerful podcast episode “How to Create a Powerful Certification Program With Your Book” you will discover…

What kind of books are best to convert into a certification program
How to fill the gap between what you know and what you teach your clients
What are the different models for creating a certification program
Different ways of repurposing your material
How to use certification programs as the next stepping stone for your business?
And a whole lot more…

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

Here’s how to find out more about Ann’s programs

“Think how you can scale and leverage your business with a certification program.”

Tweet This

Download the transcript from this week’s podcast interview “How to Create a Powerful Certification Program With Your Book”

BM255: How to Learn From Failure to Optimize Success

Do you want to know how to learn from your failures to optimize success? Listen as author and coach, John Saunders as he shares powerful ways to use innovation as a critical tool for facing change.

This week’s special guest is an author, a coach, and a lifelong learner. John Saunders spent more than two decades as a Wall Street senior vice president, sales team leader, and award-winning sales executive.

He followed his passion by helping others grow and founded a coaching and consulting company, Forward Advisory Solutions. John is also a member of the Georgetown McDonough’s MBA Alumni Advisory Council, an active angel investor, as well as a formal executive MBA mentor. He believes change is necessary in today’s world. You must empower those who work with you to make it a reality. Building trust is key.

In this week’s powerful bonus podcast episode “How to Learn From Failure to Optimize Success” you will discover…

What you need to do to embrace, celebrate and learn from failure
What you can learn from getting outside your comfort zone
How to embrace innovation in your business, even if you are a solopreneur
Why we’re so afraid of shame and will do anything to avoid it
And a whole lot more…

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

“Don’t be afraid to ask people for help.”

Tweet This

Download the transcript from this week’s podcast interview “How to Learn From Failure to Optimize Success”

Register for John’s Special Book Launch

BM254: How to Best Use JV Partners for Your Promotions

Do you want to know how to best use JV partners for your promotions? Listen as affiliate manager, Brady Patterson shares insider secrets to help you navigate the world of joint ventures.

This week’s special guest is a multiple best-selling author, survival trainer marketer, and international rodeo champion. Brady Patterson spent years honing his skills as an affiliate manager and has supported multiple companies to scale beyond seven figures using joint ventures, including growing the Entrepreneurs International Network from 10,000 members in four cities to over 150,000 members in 31 cities and five countries.

Currently, he’s the director of strategic partnerships of the number one joint venture network for coaches and consultants, where he teaches entrepreneurs how to build a solid referral network for their business, where to find those partners, and how to generate six and even seven figures through cultivating authentic relationships.

In this week’s powerful podcast episode “How to Best Use JV Partners for Your Promotions” you will discover…

How to demystify the world of joint ventures and affiliate marketing
How to get started forming joint venture and affiliate relationships
Why giving away oodles of your information (for free) helps you sell more
Why joint ventures are the “last frontier of internet marketing”
Common mistakes people make when forming and working with JV partners
And a whole lot more…

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

“The importance of structuring your conversation with potential JV partners.”

Tweet This

Here’s how to find out more about Brady’s next JV partner event (or click “COLLABORATE” below)

Download the transcript from this week’s podcast interview “How to Best Use JV Partners for Your Promotions”

BM253: How to Use TEDx to Skyrocket Your Expert Credibility

Do you want to know how to use a TEDx event to skyrocket your expert credibility? Listen as TEDx organizer, Sarah Lawrence shares behind-the-scenes tips and techniques you need to know about presenting on a TEDx stage.

Sarah Lawrence. She’s an award-winning speaker, writer, and organizer of TEDx TenayaPaseo. Her passion is being a momentum maker for those who want to make a massive change in the world with a message that needs to be heard.

Sarah is a speaking coach for TEDx speakers and experts. Over the years, she’s built over 300 public speaking stage opportunities for experts in different niche markets. She’s worked with everything from personal development, healthcare, nonprofits, and high-tech businesses. Currently, she’s the operations manager for Success Road Academy, an industry leader in online marketing and training specializing in online course creation for the expert industry. Sarah’s life purpose is to become a force for those looking to show up in the world in a way, and make a massive positive impact.

In this week’s powerful podcast episode “How to Use TEDx to Skyrocket Your Expert Credibility” you will discover…

How to get clear on what a TEDx event is and isn’t
What is the power of being a TEDx speaker, and why should you even consider being one
The exact steps from wanting to be a TEDx speaker, to actually delivering your talk
What is the timeline from start to finish
Common mistakes speakers make who want to perform on a TEDx stage
Demystifying TEDx events
And a whole lot more…

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

“The world is run by those people who show up. Every day take small, actionable steps towards your goal.”

Tweet This

Here’s how to find out more about Sarah and her TEDx events

Download the transcript from this week’s podcast interview “How to Use TEDx to Skyrocket Your Expert Credibility”

BM252: How to Best Use Excitement to Share Your Message

Do you want to know how to best use excitement to share your message? Listen as joint venture super-connector, Kimberly Hobscheid shares her powerful tips and techniques to be open, honest, and authentic on your presentation stage.

This week’s special guest is a joint venture, super-connector, Kimberly Hobscheid, who gets entrepreneurs, the stages and connections they need to stop being overlooked and explosively grow their revenue and reach. Kimberly is an award-winning international inspirational public speaker, best-selling author, audiobook producer, and six-time entrepreneur. She’s the creator of Entrepreneurs Rocket Fuel, an active community of entrepreneurs looking to contribute, connect, and grow with other entrepreneurs.

In this week’s powerful podcast episode “How to Best Use Excitement to Share Your Message“ you will discover…

The basics you need to know to get started forming joint venture relationships
How to handle the biggest fears and frustrations entrepreneurs have sharing their message
How to overcome the stigma of “being salesy” when promoting your value and expertise
How Kimberly’s “road to joy” formula can help get through hard, challenging days
What to do when there are tasks you don’t enjoy and take time away from your passion
How to use joint venture opportunities to synchronize talents and relationships
Common mistakes entrepreneurs make and how to avoid them
And a whole lot more…

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

“Be you! Everyone else is taken.”

Tweet This

Here’s how to find out more about Kimberly’s services

Register Today (it’s free) for Kimberly’s special

ENTREPRENEURS ROCKET FUEL WEB SUMMIT #7

(January 4-6, 2021)

Download the transcript from this week’s podcast interview “How to Best Use Excitement to Share Your Message”

Register Today (it’s free)!

ENTREPRENEURS ROCKET FUEL WEB SUMMIT #7

January 4-6, 2021

BM251: How to Best Use Technology to Add Value to Your Presentations

Do you want to know how to best use technology to add value to your presentations? Listen as technology guru, Sam Richtershares his powerful tips and techniques to help you add real substance to your live or virtual presentations.

Sam is best known for his breakthrough uses of search engines, like Google, combined with social media, including LinkedIn, Twitter, Facebook, and other web-based resources, as intelligence gathering and reputation management tools. He’s the author of the bestselling book Take the Cold Out of Cold Calling, which is all about sales intelligence and finding information online, and how to use it for business and sales success.

In 2019, Top Sales World named Sam one of the world’s top 50 keynote speakers. And most recently, he was awarded the CPAE, the highest honor in the professional speaking business, and was inducted into the National Speaker Hall of Fame.

In this week’s powerful podcast episode “How to Best Use Technology to Add Value to Your Presentations” you will discover…

The basics you need to know about virtual presentations
Why your audio quality is more important than your video quality
Why Sam uses his 8-second rule
How stories help answer the question “Why should I listen to this person?”
How to quickly gather the right kind of information for your presentations
Common mistakes to avoid when presenting virtually
How to energize yourself when there’s nobody else in the room with you
And a whole lot more…

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

“Today more than ever, people need your message, your hope, and your ideas. “

Tweet This

Here’s how to find out more about Sam’s services.

Sign up for Sam’s Sales Intel Engine for professional speakers and authors. It’s designed to do is help you find decision-makers and speaking and marketing opportunities. Use the coupon code “speaker25″ and save 25% off the program.

Download the transcript from this week’s podcast interview “How to Best Use Technology to Add Value to Your Presentations.”

BM250: How to Create the Best First Impression on the Virtual Stage

Do you want to know how to create the best first impression on the virtual stage? Listen as first impressions expert, Sylvie di Giusto shares her powerful tips and techniques to help you shine on your next online presentation.

Sylvie di Giusto is a professional keynote speaker and trainer. With her corporate experience and multicultural background, she helps audiences around the world understand how quickly people make up their minds whether to open the door or to shut it. With a cutting-edge approach, a competitive mindset, and a passion for visualization, her unique and thought-provoking keynotes breakouts, and online training programs, open participants’ minds to how others perceive them. And thus perceive the value of their abilities, their services, or their company.

Sylvie is the author of The Image of Leadership and the creator of dozens of online courses, including How You Impress.

In this week’s powerful podcast episode “How to Create the Best First Impression on the Virtual Stage” you will discover…

What impression-making things you need to be aware of when interacting virtually
What conscious and unconscious digital footprints are you making?
Are your emails and social media footprints creating positive or negative perceptions about you?
Essentials you need to know to create an “expert” footprint
The do’s and don’ts of being seen in the virtual environment
What to wear and what not to wear on camera
How not to get neurotic about presenting online
And a whole lot more…

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

“A first impression is a first impression. Turn it into a lasting one.”

Tweet This

Here’s how to find out more about Sylvie’s Mobile Learning Studio – Use the coupon code “Susan” to get a $50 discount on your registration.

Download the transcript from this week’s podcast interview “How to Create the Best First Impression on the Virtual Stage.”

BM249: How to Best Conquer Your Content Chaos

Do you want to know how to best conquer content chaos? Listen as marketing professional, Bonnie Chomica shares her powerful tips and techniques to help you better use your marketing content to position yourself as an expert authority.

This week’s special guest is a true marketing professional. Bonnie Chomica is a guide, an adviser, and a cheerleader for her solopreneur clients. She helps them get more visibility with strategic web content, email marketing and social media so they can attract more leads. Building this solid marketing foundation enables people to move from frustration and uncertainty to clarity and confidence so they can grow their business. Living on Vancouver Island on the West Coast of Canada, Bonnie has over 30 years of experience as a marketing professional in corporate, with startups, and in the trenches as a business owner.

In this week’s powerful podcast episode “How to Best Conquer Your Content Chaos” you will discover…

How to use content marketing to position yourself as an authority in a niche market
How to determine the best ways to get started on the “right” social platforms for your messaging
Essential research tools to uncover your target audience’s major challenges
What you need to know about posting your content
Subject headline ideas to attract readers to your articles and posts
Commonsense mistakes to avoid
And a whole lot more…

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

“Like anything in marketing your business, it’s good to create habits. Make research a habit.”

Tweet This

Here’s how to find out more about the services Bonnie offers.

Download the transcript from this week’s podcast interview “How to Best Conquer Your Content Chao.”

BM248: How to Best Overcome the Technology Challenge

Do you want to know how to best overcome the technology challenge? Listen as technology lover, Vicki McLeod shares a treasure trove of ideas to help you embrace the technological world we live in and rise to its challenge

This week’s special guest is passionate about being fully human in a technical world and using technology wisely and well. Vicki McLeod is a writer, an author, a coach, a consultant, an award-winning entrepreneur. She’s an advocate of mindful business, everyday happiness, and living a life rich with meaning.

For more than two decades. She’s helped organizations, governments, and small businesses create conversations that matter with her clients, customers, and stakeholders. She’s coached and mentored leaders, executive teams, and individuals to take inspiration and turn it into a strategy.

She leads retreats and workshops, writes poetry, and a newspaper column as well as baking bread.

In this week’s powerful podcast episode “How to Best Overcome the Technology Challenge” you will discover…

Why we must rise to the technology challenge despite our kicking and screaming
What should our realistic expectations of social media be
What’re the right first steps you should take with social media.
How to enjoy using Instagram for business and pleasure
How to embrace your authentic self and stay human in a digital age
How the pandemic has forced us to adapt to a new online world
And a whole lot more…