Are you looking to communicate your message with more power and impact? Listen as communications expert and former White House Correspondent, Bob Berkowitz shares his wisdom on how to best communicate with the media.
Bob Berkowitz’s communication expertise has been developed over a dynamic and distinguished career. As both a communications trainer and coach and a nationally acclaimed journalist, Bob emerged on the national stage as a senior White House correspondent for CNN. His success led to positions at America’s premier TV networks as a reporter at ABC News, a guest host of Good Morning, America, a reporter for NBC’s Today Show, and a talk show host at CNBC. Today, he’s remained a highly sought after thought leader and guest commentator for CNN, Fox News.
Excerpt from this week’s podcast “How To Communicate Your Message with More Power”
Q: Bob, in your prestigious career you’ve had the opportunity to interview many authors. What are some of the pointers that you could offer our listener for a good interview?
A: I know this first point sounds a little silly, but make sure that you reread your book. Sometimes, there’s a delay between when the book comes out or when you wrote the book and when you’re gonna start doing your media tour. Read the book. Re-familiarize yourself with what you said, so you’re not surprised when the interviewer pulls some quote out or pulls some page out of the book and confronts you with it.
You give a blank stare, so make sure that you’re back in touch with your good friend, the book that you wrote. The second thing is I think the biggest mistake that a lot of authors make is they give up too much of the book. You want to give enough so that the audience says to themselves, “Wow, this is really interesting. I’ve gotta read this book.”
If you give too much of the book away, members of the audience are gonna say, “Wow, I guess I got everything I need. I don’t need to buy the book or read the book.” Think of three really salient, interesting points that you want to make to the audience where they say to themselves, “I didn’t know that.” I’m an old school journalist, as you alluded to before, Susan, and one of the best definitions of journalism that I can think of is, “Tell me something I don’t know.”
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Download the transcript from this week’s podcast interview “How To Communicate Your Message with More Power