Want to discover how to build a powerful author marketing platform? Listen as multi-talented business executive Carrie Hartunian-Smith shares her powerful tips and techniques to help authors build a powerful author marketing platform.
Carrie brings a wealth of experience and tremendous passion when it comes to impacting businesses. She works with business owners and entrepreneurs to develop accelerated growth strategies in highly competitive industries. Her mission is to help you build your brand, position yourself as an expert, and create the business of your dreams. In other words, to help you stand above all the noise in your markets
Excerpt from this week’s podcast “How to Build a Powerful Author Marketing Platform”
Q: Carrie your expertise, Carrie, is in helping authors build an author marketing platform, but what exactly is an effective author marketing platform?
A: Before I dive into answering that specifically, let me just back up and mention this, that I work with a lot of different clients, business owners, and entrepreneurs who are looking to elevate their brand and create that further authority in the marketplace. A book is just a fabulous way to do that for a lot of different reasons, but what a book can really help you do is build that instant credibility. What I find is that often they think just because they write a book and get it up on Amazon, they think that the skies are going to open up, and the leads are just going to start pouring in for them. It doesn’t quite work that way, which is when it’s essential to start to talk about building that author marketing platform. Really, there’s a lot of different components. You don’t have to do all of them.
One of the first things people must think about, particularly for non-fiction books, is using the book as a marketing tool in your tool box. That’s creating value that people can opt in when they’re reading your book, meaning go here to get more information. You can go to this url and download a PDF that will give you actionable steps, or go to this url and see a video of how this worked for this client. Really help them create their book into what I call a 3D experience.