Listen as book writing and publishing expert, Shelley Hitz, shares her powerful strategies on how to improve author marketing opportunities.
Shelley is an award-winning, international bestselling author, professional speaker, podcast host, author coach, and business strategist. She’s coached thousands of authors through her books, training programs, online events, seminars, and more. She’s been writing and publishing books since 2008, and has personally authored over 40 books, including print, ebook, and audio book formats. However, she is best known for injecting energy and enthusiasm into everything she does and inspiring those around her to take action.
Excerpt from this week’s podcast “How to Improve Your Author Marketing Opportunities”
Q: Shelley, you’re well known for helping authors write and publish their books. You’re also a phenomenal marketer. Let’s focus on book and author marketing. Could you talk to us about your promotional pyramid, which I know you’ve created for author marketing opportunities? Talk to us about that.
A: I’m the type of coach that I don’t teach something unless I’ve done it myself. I teach from my own experience, my own success and failures, the mistakes that I’ve made. As I began to transition my career and really just focus on publishing and marketing books, I ended up having some great success. We sold over 100,000 books. People will just ask me, “How are you doing this? I need to sell more books.” That’s the question I get from authors. “How do I sell more books? I want to sell more books.” It’s like reverse engineering my own success. It’s like what did I do? What was it? Many times people want the magic pill. The easy button.
They want that software that will blast their book out and give them thousands of sales. They want the promotion trick. You want the quick, easy button to more book sales. Sure, there are going to be times when you can do one-time promotions that will give you a huge boost. It will give you a great flood of sales at that time, but, really, when I was starting to look at my own success and reverse engineer what did I do, it was really in building my author platform.
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Download the transcript from this week’s podcast interview on “How to Improve Your Author Marketing Opportunities”
