Listen as Jeffrey Hayzlett shares secrets to think BIG and act BIGGER with your book marketing tactics.
Jeffrey Hayzlett is a global business celebrity, prime time TV and radio host and one of the most compelling figures in business today.
As a leading business expert Jeffrey’s been sited in Forbes, Chief Executives, Success Magazine, Marketing Week and many others. He shares his executive insights and commentary on TV networks like Bloomberg, MSNBC, Fox Business and C Suite TV. He’s a maverick marketer, C Suite executive and a well-traveled public speaker. He’s the author of two best-selling books, “The Mirror Test” and “Running the Gauntlet.” and his newly launched third book, “Think Big, Act Bigger” is skyrocketing in book sales.
Excerpt from this week’s podcast, “Book Marketing Tactics: Think BIG, Act Bigger”
Q: Jeffrey, it’s every author’s dream to have a best-selling book. Do you have a specific book marketing tactics or guidelines that you could share with our listeners?
A: The biggest one is to start early. That’s the biggest mistake I see. Everyone thinks that the real game is to get the book published or get the book done, and that’s just when it begins. If you’re not working 6 months to a year ahead on the marketing then really you’ve failed before you begin, you really will.
Tweet ThisI’ve watched authors, let’s just take business books for a second, there are 398,000 new business titles. I look at this as a marketing or business person because that’s what I am. There are 398,000 new business titles this year alone. The average business book will sell 7,500 copies over its lifetime so when a guy like me sells half a million copies of a book or Jack Canfield, a million, 2 million, 3 million, 5 million or how many millions he’s sold, someone is losing, and you’re not going to make it.
The only odds that are going to be in your favor is to start selling and start promoting months ahead of time. It’s becoming more difficult because the table stakes are rising. You’ve got to have a great launch site, you’ve got to have a great video, you’ve got to have good media coverage, both paid and earned because it’s becoming more and more paid media today rather than earned media. Then I’m doing literally over 100 interviews during the first week and a half of the launch of the book so we’re constantly just hitting it as you can tell. We’re just all over it and you’ve got to do everything from, I’ll do Bloomberg, I’ll do CNBC, I’ll do MSNBC.
For more information or to contact Jeffrey Hayzlett
