Mark is the author of eight books and his best selling book, The Fred Factor, sold more than 2 million copies, and established him as the expert on turning the ordinary into the extraordinary in business and in life.
Excerpt from this week’s podcast Book Promotion Ideas for Best Sellers:
Q: Mark, it’s every author’s dream to have a best selling book. Since you’ve sold nearly two million copies of your book, you must be doing something right. Do you have a specific formula or guidelines that you could share with our listeners?
A: Well, certainly life is more easily understood looking backwards, but in all honesty I certainly hoped and dreamed I would be a bestselling author, and I fully expected it. I know that may fly in the face of positive thinking and expectations, but I’m kind of a realist. I’m pretty stoic in my orientation. My formal education is in Economics and I just knew that the odds of becoming a true bestselling author – not as defined by having a book that was on the top ten list for one hour in a sub category on Amazon. That’s a different kind of bestselling author, and it’s a very different approach to the business.
The Fred Factor stayed at the top of the bestseller list for nearly two years, which I really didn’t expect it. I just had this crazy idea that if I wrote a really good book, and used the right partners to market it that it would do well. I am most grateful and blessed that it was a bona fide bestseller. I had a second bestseller, “You Don’t Need A Title To Be A Leader,” which didn’t sell nearly as many copies, but still listed on and off for a period of months. I’m not a greedy guy, but I’d love to have another bestseller.
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