Join publicity expert Joan Stewart, The Publicity Hound, as she shares her secret book publicity tips, tools and tricks for maximum exposure on a shoestring budget. Listen to Joan’s simple, practical and easy-to-implement book publicity advice, then just follow it!
Stewart, a former newspaper editor, is the author of ten eBooks on publicity and PR, and has contributed to more than sixty books on publicity, PR, marketing small business, book publishing and social media. Listen to Joan’s professional advice, then follow it!
Excerpt from this week’s podcast Book Promotion Ideas for Best Sellers:
Q: Joan, you have a reputation as the Publicity Hound, and your name pops up countless times. How do you do it? What’s your secret?
A: I’ve been at this for about seventeen years, and if my name wasn’t everywhere I would be doing something wrong. Let me share just a couple of things that authors listening to this can learn. If you Google the keyword phrase publicity expert, I bet you that I am at least in one of the top positions on Google, and if it’s a good day I’m in three positions on page one of Google.
Authors, you need to determine what keyword phrase you want to come up first for on Google. I recommend it not be your first and last name, and it not be your company name, because people are not going to be Googling you … They’re not going to know who you are, and it’s unlikely they’re going to know the name of your company, but they’re going to be typing in keywords, and keyword phrases for the kinds of books or kind of expertise or consulting that they’re looking for. You need to decide what you want to be known for, and then work really hard to incorporate those keyword phrases into everything you do.
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