Find out how to better market your book in the digital age. Listen as publishing industry expert, Jane Friedman shares smart digital marketing tools every author can use.
Jane Friedman has 20 years of experience in the publishing industry with expertise and digital media strategy for authors and publishers. She’s the co-founder of the hot sheet. The essential publishing industry newsletter for authors and has previously worked for F+W Media and the Virginia Quarterly Review. She’s been interviewed and featured by NPR, PBS, CBS, the Washington Post, the National Press Club and many other outlets. IN addition to being a columnist with the Publishers Weekly and a professor with the great courses, Jane maintains an award-winning blog for writers at JaneFriedman.Com. In 2017 in partnership with the Authors Guild, she helped produce the Author’s Guild guide to e-publishing and is currently presenting an educational series on the digital age author.
Excerpt from this week’s podcast “How to Better Market Your Book in the Digital Age”
Q: Jane, you’re considered one of the gurus in the digital publishing arena. Talk to us about how to better market your book in the digital age.
A: Currently, I feel like there’s a lot of attention on advertising through social media as well as through Amazon. There’s also I see a lot emphasis on email newsletters, both the ones that you would create yourself as well as the discount newsletters that are out there like Bookbub or Bargain Booksy and so on. Right now there’s a lot of emphasis on paid promotion and rightly so. Sometimes there’s too much emphasis on using social media generally. There’s so much conflicting information about the effectiveness of social media and the effectiveness of social media advertising. Some of the conflicting information comes from people of varying skill levels and varying purposes using these tools. You don’t necessarily get the same results, even if you’re following the same best practices because so much depends on the resources you’re starting with and the sorts of books that you’re promoting.
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Download the transcript from this week’s podcast interview “How to Better Market Your Book in the Digital Age”