Discover how to develop marketing products, the “Real Fast” way. Marketing guru, Daniel Hall shares his expertise on this week’s Book Marketing Mentors podcast.
Daniel Hall is a bestselling author, speaker, publisher, attorney, nurse and sometimes a blogger. He’s also the creator of the popular “Real Fast” training programs, designed to help authors, speakers, coaches, consultants, trainers, internet marketers and entrepreneurs effectively grow their businesses faster and profit more effectively.
Excerpt from this week’s podcast “How to Develop Marketing Products the Real Fast Way”:
Q: Daniel, I’ve been introduced to your work through the Real Fast series, and although I know you have a wealth of knowledge in so many areas, let’s focus on the “Real Fast” series, and tell us what was your impetus to get this started?
A: It’s a great question, and I love telling the story. The fact of the matter is that I got into publishing and platform building and whatnot kind of accidentally, very much accidentally. And the creation of the “Real Fast” brand was accidental as well, as it turns out. A little back-story. I actually got into publishing by sort of falling into a niche within a niche in the speaking industry. That niche was, I figured out when I was a baby, a puppy lawyer, how to trade my ability to speak in public for free luxury cruises for myself and my family. I did that for a number of years and became very popular in my family because I was taking everyone on these cruises all over the world. I started getting questions from friends and colleagues on how they could do it too. I got so many of those questions that I thought, “You know, I should probably write this in a book,” which I did.
That book went on to do very well. The first time we published it, it was a $37 book, it was an e-book, and then we raised the price to $97 and pretty quickly the book … Actually, I did the numbers the other day and we’ve done over a quarter of a million dollars in sales of that book over time. The interesting thing was…
Here’s how you can learn more about Daniel Hall and get a copy of his free tutorial on how to publish your blog to the Kindle marketplace.