Join crowdfunding expert, Dr. Judith Briles, as she shares powerful behind the scene strategies to crowdfund your book marketing project.
You’ve written a book … and now you need money for design and printing; money for marketing; money to develop a website; even money for a PR campaign. If your resources are low and your bank yawns when you approach it, there’s another way – OPM (other people’s money).
As an international speaker, publisher, award-winning and best-selling author, known as The Book Shepherd, Judith Briles is the author of 35 books including “Author YOU: Creating and Building Your Author and Book Platforms,” and “The CrowdFunding Guide for Authors and Writers”
Excerpt from this week’s podcast “How to Crowdfund Your Book Marketing”
Q: Let’s talk about the subject of your most recent book, The CrowdFunding Guide for Authors and Writers. So that we can better understand that concept, crowdfunding, could you give us a brief overview of what it is exactly?
A: Crowdfunding in a nutshell is getting other people’s money to support your campaign which is a common phrase, the common word that will be used, and/or book project, whichever way you want to say it. Within a book project, you could have different elements to it. It could be marketing. Maybe it’s a publicity campaign. Maybe it’s the whole production of the book. Maybe it’s to fund research that you need to do and some travel-related things, with interviews to Timbuktu, who knows.
One of the things that’s essential about crowdfunding is that you need to be specific. This is not a time that anyone is allowed to be vague and it’s really reaching out to both the social media world but also to people who know and sometimes love you to get behind you, and in our case, we’re talking books, so you and your book. There are some critical essentials that have to go along to make it successful and there are some critical questions that authors need to ask…
Q: What are some of those questions?
For more information or to contact Dr. Judith Briles on How to Crowdfund Your Book Marketing
Download the transcript from this week’s podcast interview “How to Crowdfund Your Book Marketing“: