Discover insiders secrets to selling books on Amazon, as book industry expert, Amy Collins shares her expertise on this week’s Book Marketing Mentors podcast.
Amy Collins has been a book buyer and seller for over 20 years. In that time, she’s worked with Barnes and Noble, Target, Costco, Borders, Books a Million, Walmart, and all the major chains as well as helped launch several private label publishing programs for book chains and companies, such as Pet Smart and CVS. In 2006, she started New Shelves Distribution, a book marketing company for small presses that has quickly become the fastest growing book distribution company in North America.
Excerpt from this week’s podcast “Discover Insider Secrets to Selling Books on Amazon”:
Q: Amy, Amazon’s often referred to as the 600 pound gorilla that many authors really don’t know how to tackle. What advice would you give a first time author on how to get started?
A: The first bit of advice I’d give off there is I would remind authors that Amazon and most of what they see on Amazon is not driven by human beings. Amazon is far more of a technological wonder than a bookseller. It is a mini version of Google. It’s a search engine even more so than anything else. It’s searchability on Amazon is extremely important. All of the things that I’m going to talk about today are things that you can do without a human being to help you. You can get help. I’m going to give you some secrets to how to get a hold of someone at Amazon if you need help, but a lot of what goes on at Amazon helps without any human being touching your book.
I get a lot of calls from authors, “How come Amazon did this? How come they removed this review,” or, “Why did Amazon change the look of my cover here?” Amazon didn’t. A computer robot saw something and there was an algorithm written that your review or your book matched their criteria, and they made a change. I’m going to teach you how to work with those robots and with those rules so that you can increase your sales.Amazon is far more of a technological wonder than a bookseller. It is a mini version of Google. #bookmarketing http://bit.ly/20dmICV[/tweet_box]
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Download the transcript from this week’s podcast interview on “Insider Secrets to Selling Books on Amazon”