Want to learn how to use social selling best practices to build your author marketing platform? Join social selling and digital marketing expert, Phil Gerbyshak, as he shares his powerful micro-tactics to help you get more leads, earn referrals, and improve your business.
Phil Gerbyshak, a LinkedIn trainer and technology expert who helps his clients leverage technology for business growth, whether it’s using LinkedIn or other social selling tools, choosing the right mix of technology, creating webinars and online universities, publishing a book, maximizing speaking engagements, or knowing why and how to use technology tools, Phil can help you.
You may have seen Phil’s insights featured in the Wall Street Journal, Daily Globe and Mail, inc.com, USA Today, his articles in Speaker Magazine, or on philgerbyshak.com, or heard his voice on NSA Voices of Experience on his podcast Conversations with Phil.
When he’s not teaching the world how to dispel their technology fears, but rather to use technology to be more profitable, you can find Phil relaxing on one of Florida’s beaches either reading a book, playing pinball with his iPhone, being with his girlfriend, and of course, he’ll be wearing trademark glasses.
Excerpt from this week’s podcast “How to Use Social Selling Best Practices”
Q: Phil, technology is something that is constantly changing. How do you manage to keep up with it with all these changes without going crazy?
A: I look for other people that are really technologically smart to draft off and learn from them because frankly, I can’t keep up with everything myself unless I have some help because frankly, there’s so much out there like you said, and so first I pick some mentors to draft off of.
When I’m looking to keep up on LinkedIn, I do a pretty good job myself but there’s a lot of smart people out there, such as Viveka von Rosen, and many others.
Frankly, I do have to do my own research. I have Google alerts set up for the word LinkedIn, so if anybody mentions LinkedIn, it pops up in my RSS feed reader, which I use Feedly, and I can quickly skim and see, is this something of value or is this something that isn’t of value?
All of those things, I kind of put them together and I dedicate time each and every day to learning, because frankly, if all I was doing was producing material, I wouldn’t be on top of things. I would just be talking about what happened or what might happen, so instead, I commit myself to being a lifelong learner, and I listen to podcasts like this one to stay sharp. Sometimes it’s even in something completely unrelated that sparks the best ideas because sometimes we have to look at the same idea through a different perspective, through a different lens in order to get a good idea that we can use in our world.
To contact Phil for more information about his services.
Download the transcript from this week’s podcast interview “How to Use Social Selling Best Practices”