Eager to tap into some powerful unconventional book marketing ideas to make more money? Join digital product launch expert, Tom Mores, as he shares his little-known secrets to help authors make more money with less effort.
Tom Morkes is a West Point grad, Iraq war veteran, and the founder and CEO of Insurgent Publishing, a creative advisory and consulting firm that helps entrepreneurs, founders, and CEOs grow their businesses through strategic large-scale book and digital product launches.
Tom’s clients and projects have been featured in major mainstream media outlets, leading television networks, and top rank blogs and podcasts. He’s consulted on books that have hit the New York Times, Wall Street Journal, USA Today, and Amazon Best Seller list. He led the marketing and promotional effort that generated over $450,000 setting a Kickstarter record for the most funded, non-fiction publishing project and has done multiple six-figure courses and digital product launches.
Excerpt from this week’s podcast “How to Make Money With Unconventional Book Marketing Ideas”
Q: Tom, one of the many things that you do so brilliantly is to take an unconventional approach to business. Tell us more about this, and how it can help our listeners be more effective and stand out from the crowd with their book.
A: One of my favorite quotes is by Marcus Aurelius, and he said, “The key to all victory is organizing the non-obvious.” I love that quote. I think it’s interesting. I think when you’re doing business or anything business-related to marketing sales, you have to approach it that way. I say that because typically there are fundamentals that you have to abide by to get a business off the ground, to start making money for yourself, for sure. But, beyond the fundamentals, literally, there’s thousands and thousands of way to make money, to create profit, and then to also create an impact for your customers and your consumers.
Some of the things that I’ve done in the past, and a lot of it by accident, I just stumbled across them through experimentation. I found some different ways to get my name out there, get the books that I wrote and published, and then other ones that we’ve marketed and launched, such as different digital. Some of those include “Pay What You Want” pricing, which, a lot of people weren’t doing at the time. Actually, I still practice this strategy.
To contact Tom for more information about his services.
Download the transcript from this week’s podcast interview “How to Make Money With Unconventional Book Marketing Ideas”