Book Marketing Mentors

What does it take to attract media attention for your book? Listen as public relations expert, Jo Caruana shares little-known secrets to use reliable PR to promote your message.

Jo Caruana is a writer and entrepreneur based between the island of Malta in the Mediterranean and the UK. Her first business, Write Me Anything provides creative content and head-turning PR services to businesses of all sizes. While her second business, Finesse Consulta challenges companies to elevate their customer excellence and refine their corporate etiquette. As an experienced magazine editor, Jo’s publications include Style on Sunday, and Malta CEOs. She’s also a ghostwriter, journalist, performer, and most importantly, a Story Brand Certified Guide.

In this week’s Book Marketing Mentors powerful podcast episode “How to Best Attract Media Attention For Your Book” you will discover …

• What you need to know about the differences between advertising and promotion
• What it takes to develop a great book launch PR campaign
• How to craft your message to make it attractive to the media and valuable to readers
• Whether or not press releases are dead!
• What intriguing approaches to consider for your book launch
• Commonsense mistakes to avoid
• And a whole lot more…

This episode features practical tools and techniques to help listeners who want to market a book. It provides invaluable and powerful information listeners will want to know to supercharge a book marketing strategy.

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

“Think of media exclusives. For every PR campaign take a step back and think about different angles.”

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Here’s how to connect with Jo to find out more about her PR services. Instagram

Download the transcript from this week’s podcast interview “How to Best Attract Media Attention For Your Book”