If you’re an author who wants to build a powerful author platform to gain more visibility as a recognized expert authority, listen to book marketing expert, Alinka Rutkowska as she shares marketing methods that work.
Alinka Rutkowska is a multi-award-winning and number one Amazon best-selling author and coach. She’s published more than 20 title, both nonfiction and fiction, including her award-winning guide, “How I Sold 80,000 Books,” which breaks down how powerful marketing strategies into actionable steps. She’s been featured by Fox Business Network, Author Marketing Club, Kindlepreneur, The Author Hangout, The Writer’s Life and many more. She’s the founder and moderator of The Readers’ Favorite forum for authors and the CEO of Library Bub which connects indie authors and libraries. Alinka is passionate about transforming struggling writers into profitable authors.
Excerpt from this week’s podcast “How to Build a Powerful Author Platform to Be More Visible”
Q: Alinka, you’re known for applying your corporate background into your book business. In “How I Sold 80,000 Books,” you talk about the 4Ps. Can you tell us what exactly that strategy is all about?
A: The 4Ps is a marketing strategy or a marketing term also known as the marketing mix. Any multinational company and I work for multinational companies in the past. Every multinational company, before they launch any product on the market, they go through these 4Ps and we as authors also need to go through this 4Ps for our book if we want to successfully sell our book. The 4P’s are product, place, price and promotion.
How authors usually start is by writing something that’s been in their heart for a long time and they just feel the needs to get it out or they’re passionate about something and they write it and they publish it. It’s the “heart book,” which means that it comes from the heart but the opposite of a hard book would be a commercial book. Or if you look at your book as a product, then you wouldn’t just write something that you’re passionate about or that you want to get out there. You would do proper market research because any product that goes out there that you actually see on the shelves, or on the online shelves, there’s been a lot of market research behind it. No company will launch a product if they’re not sure that people will buy it. Whereas the majority of books are released and the only strategy is hope. Hope that somebody will buy it!
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Download the transcript from this week’s podcast interview “How to Build a Powerful Author Platform to Be More Visible”