Want to make sure you get the best customer interviews? Listen as copywriting expert. expert, Hannah Shamji, shares her insider secrets to getting rich, meaningful voice-of-customer data from every customer interview you run.
Hannah Shamji is a counselor turned copywriter and qualitative researcher. As head of research at Copy Hackers Agency, she helps tech companies drive growth on the backbone of a deeper understanding of their customers. She also teaches copywriters and marketers the A to Z of conversion research. From how to get research by and through to eliciting meaningful voice-of-customer data in a customer interview.
In this week’s Book Marketing Mentors powerful podcast episode “How to Make Sure You Get the Best Customer Interviews” you will discover …
- How to interview customers and prospects to find out what they really want versus what you think they need
- When is the right or wrong time to do these interviews
- How to avoid “bad” interviews, awkward moments or second-guessing your interview skills
- How to phrase and position your interview conversation so people don’t think you’re going to get them on the phone to sell them something
- Whether there are specific right and wrong answers to your interview questions.
- Specific conversation question starters you can use to put your interviewee at ease
- Simple ride or die mistakes to avoid
- And a whole lot more…
This episode features practical tools and techniques to help listeners who want to market a book. It provides invaluable and powerful information listeners will want to know to supercharge a book marketing strategy.
Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.
Tweet ThisHere’s how to connect with Hannah to find out more about her services
Download the transcript from this week’s podcast interview “How to Make Sure You Get the Best Customer Interviews”
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