Want to build a book-based business? Listen as book marketing expert, Amy Harrop, shares her powerful book marketing strategies for savvy authorpreneurs.
As a marketer, author, and content publisher, Amy loves helping people create multiple content income streams. She’s the creator of a number of successful training products showing people how they can publish and promote their work on a variety of publishing platforms.
Excerpt from this week’s podcast “Book Marketing Strategies for the Savvy Authorpreneur”
Q: Amy, you’re so adept at creating products. What recommendations would you give authors so they could turn their book into multiple streams of income?
A: One of the best ways to do this is to take our content and make sure that you have your actual book on as many different platforms as possible. I think many authors get very focused on Amazon and on Kindle, and while that is, of course, the number one e-book platform there’s also many other platforms out there. I really like iBooks, I really like Scribd, and there are some aggregating places where you can actually have your book taken to those places and get published very quickly and very easily. It is one of the best ways to get more sales from the work that you’ve already done.
One of my recommendations is a site called Draft2Digital. It’s similar to SmashWords, which may be another site your authors are familiar with, but it’s a little bit easier to use. What that does is it allows you to get your book into places like the iBooks store and the Scribd subscription program, which are difficult for authors to get into on their own. I think that is a great way to actually profit more from what you’ve done.
Another way you can do this is to make sure that your book has the ability to get repeat readers and repeat buyers. One way that you can do that is to make sure that inside your book, and you can have this at the front and the back of your book, you have ways that people can sign up for your email list, because an email is really the best way to keep in touch with your fans and let them know when you have a new book out or you have a new blog post out. If you have something where they’ve taken a look at your book and then they’ve decided, “Hey, I really like what I’ve read. I want to hear more from this,” and even better you’re offering your readers an incentive to get on your subscriber list. That’s going to make getting the word out there about your next books a lot easier and a lot faster.