Discover the best ways to maximize your book publicity on this week’s Book Marketing Mentors podcast interview, with publicity expert, and award-winning journalist, Dan Janal.
Dan is the founder and president of PR Leads Expert Resource Network. For over the past 15 years, he’s helped more than 5,000 clients get publicity in major media outlets to help skyrocket their sales and marketing. He’s written 6 landmark books for John Wiley and Sons that have been translated into 6 languages. His most recent books are “Reporters Are Looking for You” and “Internet Marketing Confidential.”
Excerpt from this week’s podcast “Discover the Best Ways to Maximize Your Book Publicity”:
Q: Dan, let’s talk about some of the biggest publicity seeking mistakes authors make.
A: We could spend hours on that. Let me do a global overage review first. I think the first problem, the first mistake that authors make whether they’re fiction or non-fiction, subject matter experts, speakers, coaches, or consultants, is in their expectations. They think that just because they wrote a book that the world is going to stop, that every reporter is going to stop what they’re doing, and write a long feature article about them, and review their book. It doesn’t happen.
There are literally thousands of books published every single day, thanks to Create Space and the whole independent publishing process. There are more books published in any day than any one person can read in their entire lifetime. Yet, every author thinks that their book is special just like every mother thinks their baby is special. Yes, it is special, but unless you convey that specialness to the reporter, they’re not going to sit up and take notice. I think the number one problem is mismanaged expectations. The number two problem is they really aren’t clear about how to identify their book’s unique selling proposition to reporters and readers alike. I see that same problem on Amazon Pages.
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Download the transcript from this week’s podcast interview “Discover the Best Ways to Maximize Your Book Publicity”