Authors crave book reviews. Special guest mentor of the week, Debbie Drum, internet marketer, book publishing expert and creator of Book Review Targeter shares her tips and techniques on how to get book reviews.
She helps small businesses create awesome copy and content to market their business. She’s been marketing online since 2010 and loves working with marketers to better their businesses and sell their products and services online. She’s created over 50 of her own content marketing products,
Excerpt from this week’s podcast “How to to Get the Best Book Reviews:”
Q: Debbie, I know that one of your specialty areas is helping authors understand how to get book reviews, so let’s delve into that subject because I know that authors really want to know more about how to get reviewed. How important are book reviews?
A: They’re so important, and it’s mainly because we live in this social proof of world. We can’t or we don’t want to do anything without seeing other people’s experiences. How did they experience what we wish to experience, so that we don’t waste our time. Anything that we want to do is pretty much at our fingertips. I don’t waste my time. I want to see what other people have said about my potential purchase. I have the ability to do that. I can go online. I can read reviews just about anything before I decide to purchase.
It’s not just with books. it’s with everything. We want to see that it’s okay. We want to get that pat on the back saying, “Hey, it’s okay if you go through with this because I’ve lived this experience, and it’s great, and I’m going to give it a thumbs up.”
That doesn’t mean that you need to read a hundred reviews for that justification before you buy something. If there are no reviews or if there is one review, that’s not a good sign because that means that not enough people have tested the waters for you to feel okay with your purchase. If we just translate that over to books, it’s the same exact concept because people will share their experiences, and we want to see that as buyers good, bad, or indifferent.
I’m not saying that every single book publisher needs all 5-star reviews. I’m not saying that at all, but they need that number at least in the double digits to feel okay and confident that that will definitely increase book sales, so it’s so important to have them.
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Download the transcript from this week’s podcast interview “How to Get the Best Book Reviews”
