Listen as networking expert, Susan RoAne, known as the Mingling Maven, shares her powerful secret strategies to keep a book title alive and well for over 25 years.
Because of her groundbreaking bestseller, “How To Work A Room,” Susan is considered the undisputed and original networking and conversation expert. She’s written 8 books and has sold over a million copies worldwide, and as a result, is often quoted in such diverse venues as the New York Times, Wall Street Journal, Chicago Tribune, Washington Post, Cosmopolitan, CNN.com, and Forbes.com.
Susan RoAne leads a double life as a best selling author, and a highly sought after keynote speaker, known as the “Mingling Maven.”
Excerpt from this week’s podcast “How to Keep a Book Title for Over 25 Years”
Q: Susan, your groundbreaking bestseller, “How To Work A Room,” is still very much alive and well after 25 years. What’s your secret for keeping this book title healthy?
A: I think the first secret is people really want to know how to do this, but the second secret is, I didn’t have children. This is my first born. I treated this book with all my energy that I possibly could to support it. I did everything I was asked, and I did more. For me, it’s focusing on the book as part of the business. A lot of people think like, “Just write a book.” I saw it as I wrote a book and that’s part of my business so what does a business plan for a book like, and what do I need to be doing? Honestly, that even meant getting up in the middle of the night and doing radio interviews, because New York is on a different timeline, or the British, BBC, is on a different time zone, so I always said, for the most part, “Yes,” so it was really doing everything I could. And you know what, Susan, this is what I share with all of our listeners.
Here’s how you can learn more about Susan RoAne.