Discover how to build online influence to sell more books. Listen as social media and digital publicity expert, Becky Robinson, shares her powerful strategies to help authors build online influence to sell more books.
Becky is the founder and CEO of Weaving Influence, Inc., a social media and digital publishing company that specializes in helping authors and thought leaders grow their online influence and market their books. She’s written several ebooks including 31 Days of Twitter Tips, Grow Your Online Influence 12 Minutes at a Time, and Training for LinkedIn Success.
Since she’s founded Weaving Influence in 2012, Becky and her team have successfully launched over 50 books. One of the greatest values she brings is her network of relationships in the leadership and HR blogging space. She formed Team Buzz Builder, a support community of bloggers that she mobilizes in behalf of authors.
Excerpt from this week’s podcast “How to Build Online Influence to Sell More Books”
Q: Becky, Let’s talk about social media and how to build online influence how can actually help our authors sell more books.
A: Before I talk about how social media can help an author sell more books, what I want to talk about in a bigger picture idea is how being online or showing up online can help an author sell more books. The most important and primary place an author can build connections online is through their own websites. Before even thinking about getting a Twitter handle or LinkedIn profile or Facebook page active and thriving, you really have to think first about the content of value that you’re sharing on your own website. The website is the center of anyone’s online influence building strategy, Susan, because it’s the only place that you own and control.
Any of the social media sites can come and go and change and you can’t control anything that happens there. They could disappear in an instant, although, of course, it’s not likely that Facebook will. What you don’t want to do is invest all your time, money, and energy in building a platform that belongs to someone else. It’s better to first give your attention towards your own website.