Join best selling author and network marketing expert, Ray Higdon, as he shares his secret formula for creating content to sell a boatload of books and training programs.
Ray Higdon, who together with his wife Jessica has built a business using online and offline marketing, and prospecting to teach others how to duplicate their success. He’s the best selling author of, “Vibrational Money Immersion-Think and Grow Rich for Network Marketers.” He’s experienced tough times in his life, but firmly believes in the, “never give up no matter what happens,” mantra.
Listen to Ray’s easy-going, yet powerful advice and learn how you can duplicate his success.
Excerpt from this week’s podcast Creating Content to Sell a Boatload of Books:
Q: Ray, let’s talk about free stuff because many authors are reluctant to give their information away for free. They want to hold back. They say, “Well if I give that stuff away what are they going to buy?” How would you respond to that?
A: I get it. I would assume people saying that are more old school thinkers of … I think once upon a time, you really didn’t need to do free content. You were paid to go speak at an event. Your books were purchased, not given out. That model probably hasn’t been up to date since early 2000’s, in fact … I don’t know that it exists anymore.
The only place where I think that it may exist is in the super celebrity realm. They can get away charging for every single thing, but I don’t know that I agree with it because … Let me just peel back the curtain on our business. We have 125,000 people on our email list, and the truth is the majority of them haven’t bought stuff. We actually have right around 20,000 people who have bought something, but those other 100,000 people, they share our stuff that might get us in front of people who do buy things. I’ve had people come up to me, and say, “Ray, I’ve been consuming your free content for three years. It’s actually helped me build a profitable business, and now I’m ready to invest in your coaching.” I’ve had that happen over and over and over.
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