Creating membership sites is a big revenue builder for authors, but only if you do them right. Listen as membership expert, Joy Duling, shares how to develop a membership site that creates a member experience.
Joy Duling and her team at MembershipMagnetism.com have been supporting membership-based programs for more than 10 years. In that time, Joy’s seen a lot of what works and what doesn’t. In her workshop, she shares what’s really important in how to do membership right so you can make money.
She’s not someone who just talks the talk. Joy has launched her own membership program growing it from just a glimmer of an idea to annual revenues of $1.3 million in just three years and has kept that program running successfully since 2012.
Excerpt from this week’s podcast “How Creating Membership Sites Is a Big Revenue Builder for Authors”
Q: What exactly are membership programs or membership sites?
A: It’s very basic. A membership program or membership site is simply a website where you have protected the content, so only certain people can gain access to it. Presumably, these are people who are involved in your programs or they’re paying you a membership fee in some way, but it’s simply an access protected website. From a technology perspective, that’s what you’re looking at, but I think of creating membership programs, or creating membership sites as the online equivalent to hosting your own private party. If you think about having your own party, you have to have a venue which in the membership space, it’s like your website, you have your venue. You have to invite guests and those people online are your members.
You need stuff for the people to do when they come to your party. You need to keep your guests entertained. You need to have food and drink that they will enjoy. You need to be introducing them around to each other. You have to keep them happy and take care of their needs. The membership site is essentially the same thing.