What does it take to focus your energy to go from author to professional speaker? Listen as customer experience expert, Jeff Tobe shares his innovative smarts to help you gain the confidence to speak your way to success.
Jeff Tobe began an illustrious advertising career in Toronto. After that, he moved to Dallas to begin his own successful promotional agency. 25 years ago, he moved to Pittsburgh with his wife Judy and their two daughters to pursue a full time speaking career. He’s now spoken in 45 countries on four continents to over 100,000 people. Jeff is the author of the wildly popular book, Coloring Outside the Lines, and the co-author of three other books.
His newest book, Anticipate: Knowing What Customers Need Before They Do, is one of the hottest business books on the market. Jeff believes whatever your profession we all share one marketing imperative. If you truly want to focus on your customer, you must see your business as your customer sees it.
In this week’s Book Marketing Mentors powerful podcast episode “How To Actually Go From Author to Professional Speaker” you will discover …
- What it takes to see the world through your customers’ eyes
- What seeds to plant now that you can (hopefully) reap when we’re in our “new normal”
- How Jeff shortens the runway into the speaking business
- Why your book plays a huge part when you speak
- Why speaking for free can often be more lucrative than you expect
- Commonsense mistakes to avoid
- And a whole lot more…
This episode features practical tools and techniques to help listeners who want to market a book. It provides invaluable and powerful information listeners will want to know to supercharge a book marketing strategy.
Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.
Here’s how to connect with Jeff to find out more about his emerging speaker coaching services.
Download the transcript from this week’s podcast interview “How To Actually Go From Author to Professional Speaker”
SUPPORTING EACH OTHER!
If you’re looking for support and creative marketing ideas during this tough time then come join us.
Our author community meets and shares every Friday at 1:55 pm ET for some “Author to Authority Marketing Munchables.”
This week we’re featuring “Ask the Expert” with Shirlene Reeves
Just one new idea can skyrocket you from author to authority!
Zoom link to join: https://zoom.us/j/225639850