Discover how to market your book the “easy” way. D’vorah Lansky, known as the Marketing Wizard, shares her powerful expertise on this week’s Book Marketing Mentors podcast.
D’vorah has been marketing and mentoring leaders for more than 20 years.
She’s published over a dozen bestselling books and her foundation book for
many of her courses is an Amazon bestseller, Book Marketing Made Easy:
Simple Strategies for Selling Your Nonfiction Book Online.
D’vorah coaches and trains authors on online book marketing strategies and practices.
Excerpt from this week’s podcast “How to Market Your Book the “Easy” Way.
Q: Let’s chat about your book, Book Marketing Made Easy. In it, you talk about developing an author platform.
What advice would you give a first time author about developing their author platform?
A: That’s such an important question, Susan. The author platform, a lot of times people wonder what does that mean? I like to give a visual. Imagine your at a park and there’s a band and there’s a stage. Well, that’s the platform. What it does is it raises the people up so that more people can see them. You can translate that to more visibility online and getting heard, known, read by more and more people in your target audience.
So many authors, they feel like well, they’ve written the book and people will just show up to buy it. If they don’t know who you are, it’s going to be hard for them to find it. When you develop your author platform and my expertise is in online platform though you can also build your platform offline, what you want to do is you want to associate yourself with people who attract your ideal readers.
The reason I say that is let’s use the platform, the stage analogy again. You’re standing on that stage, in an auditorium with 500 seats. Who do you want to be in those seats? People who are interested in anything and maybe only a few interested in your topic or would you prefer to have all 500 seats filled with people who are sitting on the edge of their seat with their credit card out ready to buy your book, ready to learn with you, ready to coach with you because they are so thirsty for what it is that you are sharing.
Tweet ThisHere’s how you can learn more about D’vorah Lansky. For a special gift on Growing Your Reach with Teleseminars go to www.ReachMoreReaders.com/gift
Download the transcript from this week’s podcast interview on “How to Market Your Book the “Easy” Way
