Who else wants to discover how to sell your book on Amazon? Listen as bestselling author, C.S. Lakin, shares her powerful book marketing strategies on how to sell your book on Amazon.
Susanne Lakin is an award-winning author and blogger at Live Write Thrive. She has sixteen novels and six writing crafts books published, and works full-time as a copy editor and writing coach. In addition to teaching and speaking, she offers online courses for writers and editors.
She specializes in manuscript critiques, and has helped many authors garner agent and publishing contracts, as well as win prestigious awards and TV/movie deals.
Excerpt from this week’s podcast “How to Sell Your Book on Amazon”
Q: Susanne, you’ve done so exceptionally well using Amazon to sell books. Let’s talk about that and what are some of the essentials a first time author needs to know to promote their book on Amazon.
A: Amazon, of course, is the number one site for authors to sell their books. I just got the new author earnings report from Hugh Howey. I actually have it up on my computer screen as I’m talking here to you, not that I’m reading it right now, but I did catch this little line in bold where he says, “More than 50 percent of all traditionally published book sales of any format in the United States now happen on Amazon.com.” [p2p type=”slug” value=”selling-books-on-amazon”]Amazon[/p2p] is really the giant. Also, the thing to understand about Amazon is that it’s one of the world’s largest search engines. It behooves writers to take some time to understand how Amazon works, what its specific quirks are and methods because it has its own special way of searching for results and populating results when customers start looking for products.
I’d say the first thing that authors need to understand whether they’re a non-fiction author or fiction author is that they’re producing a product and they’re producing this product for a specific audience. If you build a dog house and you were going to sell your dog house online on the Amazon store, you want to make sure that when people search for dog houses, yours comes up. It sounds simplistic and brain dead, but honestly, many authors don’t think in those terms. They think, “Oh, I’ve written my book. I’m just going to describe it the best I can and throw it up there on Amazon through KDP (Kindle Direct Publishing) or CreateSpace or both and see if it’ll sell, see if people will find it, and hope they will because I have this great cover and my idea is very cool, so maybe people will find me.