Join book marketing expert, John Kremer, best-selling author of “1001 Ways to Market Your Book,” “Book Marketing Magic,” and many other titles, as he shares some of his favorite book marketing ideas that work.
A fascinating fact about John is that he provided the strategy that took Deepak Chopra from a vanity press author to being on the New York Times’ best-seller list, not once, but eight times.
According to John, “the number one challenge authors have marketing their book is their mindset. So many authors don’t like the business of selling; they think it’s crude, hard, or tough, or just not right for somebody who’s creating the great American novel, whatever it might be.
Most authors don’t like to market. That’s okay, but remember if you really want to sell your book, you need to find ways to get the word out. There’s probably one book in a million that just sells by itself. The others need help; they need people out there promoting the book. Generally speaking, that means it’s the author who needs to get out there.
The one thing authors have to do is to change their mindset from: “I’m a writer,” to “I’m a writer and a marketer.”