Join author marketing expert, and Huffington Post columnist, Penny Sansevieri, as she shares some “red hot” publicity strategies to promote your book on the internet.
Penny Sansevieri. Her company, Author Marketing Experts knows how to create a strong buzz about your book, and build a tremendous online presence. She helps authors make the internet a 24/7 promotion machine. She’s dedicated to her clients’ marketing success, and really knows how to ramp up the energy in your book marketing campaign.
Excerpt from this week’s podcast “Red Hot” Strategies to Promote Your Book on the Internet
Q: Red hot internet publicity is a sweet spot for you. Can you give us a few of those secret strategies you’ve got up your sleeve?
A: Let me tell you a little bit about a test we recently conducted. I wanted to test some particular strategies, so I decided to see whether or not I could gain fan momentum for a book called “The Curve: How Smart Companies Find High-Value Customers”by Nicholas Lovell, and whether fans could to some degree carry the success of this title. Basically, the book’s about how to make money in the age of everybody wants everything for free, which is something I know a lot of people struggle with.
I took this book, unknown author, no platform, really no social media to speak up, and I gave it away for two days. We gave away 61,000 copies on Amazon. Within two days, the author got 200 letters from readers. Now, I think that number is closer to 500. The reviews on Amazon went from 20 to over 200. Now, the number is I think just over 300 for this book. We did not actually work with this title. I specifically used this title to test some theories.
Part of what motivated me to do this also was that in the book, The Curve, the author talked about how it only takes 1,000 super fans to hit that New York Times bestseller list.
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