Want to be a more result oriented author marketer? Discover powerful ways to boost your marketing with proven result oriented strategies. Listen as business business growth specialist and author, Jeff Blackman, shares his secret success formula.
Jeff Blackman is a speaker, author, success coach, broadcast personality, and lawyer. He’s the author of multiple books and the recipient of numerous awards, including the National Speakers Association Council of Peers Award for Excellence Speaker Hall of Fame, which is a lifetime award for speaking excellence and professionalism. His uniquely creative services, carefully crafted programs, bottom-line coaching, and learning systems help clients drive relationships, revenue, results and rewards.
Since 1982, Jeff has shared his positive and profit-producing messages with Fortune 500 companies, entrepreneurial-driven organizations, solo practitioners, and association audiences around the world. His free monthly e-zine, The Results Report, is read by subscribers in 58 countries.
Excerpt from this week’s podcast “How to Be More Result Oriented to Boost Marketing”
Q: Jeff, you specialize in helping people become adaptive, creative, strategic thinkers, problem solvers, solution providers. What’s some advice that you can offer our authors to help them build a results-oriented business?
A: That’s a really an interesting question, and let me give you a perspective. First mine, which is unimportant, and then a client’s, which is really important. You and I have been friends for 27 years. We first met at the Dallas Convention for the National Speakers Association. At those speakers’ conventions, people have a tendency to say, “This is what I speak on,” so I used to focus on what I speak on. I’m a speaker, I’m a trainer, I’m a consultant. I very quickly found out, no one cared, because that was about me.
Then Jim Allen, an absolutely wonderful guy, really smart guy, the president of multiple companies that I helped him grow, he said to me one day, decades ago, he said, “You know, Jeff, I don’t think of you as a speaker, as a trainer, or as a consultant.” He said, “I really think of you as a business growth specialist,” and that was an epiphany. I figured, if that’s how a client thinks of me, that’s really how I need to describe myself. When someone says, “Jeff, what do you do?” I’ll say something like what I’m about to say, or an abbreviated version, but something akin to, “I’m a business growth specialist who helps CEOs, entrepreneurs, the senior leadership teams and sales people sleep really, really well at night.”
What happens is people go, “Really, well, how do you do that?” I go, “Well, it differs with everyone. Tell me more about you, your business. Your challenges, your hopes, your dreams.” The real key, if you want a results orientation, is stop focusing on yourself, and instead really focus on the hopes, the dreams, the desires of others, because whether we’re talking about the spoken word, or the printed word, I always tell people, there are only 2 driving motivators, Susan, for everything that we do in life, whether it’s personal or professional. 2 driving motivators, that’s it. Would you like to hear them?
Down the transcript from this week’s podcast interview on “How to Be More Result Oriented to Boost Marketing”