Screen-to-screen selling is a way to increase sales, productivity, and customer-experience with the latest technology, according to Doug Devitre, the bestselling author of the book, “Screen-to-Screen Selling.”
Doug is a whiz when it comes to the creative application to use technology to achieve business results.
He works with large and small organizations to increase sales by reaching out to customers anywhere in the world. His simple but powerful screen to screen selling techniques can be applied to virtually any industry. He says it’s the picture perfect way to sell your vision, coast to coast, person to person, screen to screen. His credentials include Entrepreneur of the Year from the University of Missouri-Columbia, National Association of Realtors Business Specialties’ Hall of Fame, and the National Speakers Association certified speaking professional.
Excerpt from this week’s podcast: “How to Beat the Fear of Screen-to-Screen Selling”
Q: Doug, what exactly is screen-to-screen selling, and how can our listeners use it to build their author marketing platform?
A: Everyone has a screen. Everyone has a computer, a laptop, a tablet, but when it comes to the application of using some of the latest technology, that’s where I find others get stuck. How screen-to-screen selling started was when I got married, a couple of years ago, and after being on the road for five years in a row, 180 days at a time, it started to weigh on me. For me to start to have a family and be there for them through the different life moments, I needed to figure out a way to reinvent my business and screen to screen selling was the answer.
Let’s pretend for a minute that you want to have a conference call with a client. You want to start to ask some questions in the discovery period to start to figure out what are some of their objectives, which direction are they headed, and then how you’re able to fit the mold. Well, when that happens over the phone, traditionally, if you’re a visual learner, then you might be handicapped in the conversation. Also, sometimes in a phone conversation we can’t really observe some of the body language with the other person on the other end. They might be multitasking.
It’s really hard to engage them unless you’re really good with the spoken word. What we can now do, using Skype or using of the new meeting technologies, we can start to have these face to face conversations just like we’re in the same room without having to get on an airplane, without having to travel, without having the delays and also the costs that are associated. It can start to build up to the point where, what is the alternative that makes most sense?
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Download the transcript from this week’s podcast interview on “How to Beat the Fear of Screen-to-Screen Selling”
