Want to build buzz to sell more books. Listen as book marketing and publishing expert, Sandra Beckwith, shares her powerful strategies.
Sandra is a former national award-winning publicist who now teachers authors how to be their own book publicist. She works as a book marketing coach, publishes the free Build Book Buzz e-zine, teaches an e-course on book publicity and promotion, and offers educational products that help authors become more successful. She’s the author of publicity how-to books: Build Book Buzz Publicity Forms and Templates; Publicity for Non-Profits and Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media, Exposure, and Excitement.
Excerpt from this week’s podcast “How to Build Buzz to Sell More Books”
Q: Let’s talk about building buzz to sell more books since this is something I know that’s near and dear to your heart. When should an author start laying the groundwork and begin marketing and promoting their book?
A: That’s a great question and I’m glad you asked it. That is because too many authors wait until the book is done and published and up for sale before they think about the marketing. The reason you don’t want to wait that long is because your book will be most successful if you’ve got a ready audience just waiting to buy it as soon as it’s available. To make sure you’ve got that ready audience just waiting, just waiting to buy it, whether it’s fiction or non-fiction, you have to lay the groundwork early. The latest I want you to start is 6 months before your publication date. Ideally, you’d be starting as much as a year and you’ll be doing things while you’re writing the book to build that platform that you need to find the natural audience for your book.
That platform might be … It’s an email list of people who opt-in because they’re interested in what you write about, so you’ve got an email list that you stay in touch with regularly. It could be public speaking on your topic. It can be media interviews. It can be blogging for your own site and maybe even doing some guest blogging on other sites as well. It can be your social media followers, connecting with the right people on Twitter, and that’s important. You don’t think in terms of “How can I sell on Twitter?” It’s more, “How can I connect with the right influential people who might be in a position to help me spread the word about my book.”
Download the transcript from this week’s podcast interview on “How to Build Buzz to Sell More Books”
Special Note: Sandra recommended you send your press release to the media via eReleases. You can actually get a discount on eReleases if you use PressReleaseSender.com. They buy in bulk from eReleases and so they can offer you a lower price for the exact same service. Info at http://www.PressReleaseSender.