Want to discover how to influence and sell you book internationally? Listen as international bestselling author Jill Lublin shares her guerrilla strategies to influence and get foreign book deals.
Over the past 25 years, Jill has worked with ABC, NBC, CBS, and other national and international media as a highly regarded publicity expert. She’s been featured in The New York Times, Fortune Small Business, Entrepreneur and Ink Magazines. Jill is the author of three bestselling books, including Get Noticed, Get Referrals, Networking Magic, and Guerrilla Publicity, which is regarded as the PR Bible. With three national bestselling books, Jill is acknowledged as the go-to person for building success through influence marketing, networking, and publicity.
Excerpt from this week’s podcast “How to Influence and Sell Your Book Internationally”
Q: Jill, you’re an expert in influence marketing. I know that’s a brand-new term out there. Could you talk to us about it, what it is exactly, and how authors can maximize it to develop their book marketing strategy?
A: Influence marketing is really about publicity. It’s kind of a fancier term. It’s more trendy, and of course with publicity, we’re always looking for new ways to say what you’re doing, right? Influence marketing is really about having influence over others, and guess what publicity does? It creates focus on your business, attention to your book, and that’s a beautiful thing, so influence marketing is exactly what it says, and that is to have influence over others. That’s really important in the topic of getting people to pick up your book, and take a look at what you have. That’s influence.
Q: How does a self-published author get into foreign markets and to sell your book internationally?
A: I got inspired to do this from one of our NSA colleagues, who had a published book with Simon and Schuster, and they just weren’t selling any foreign rights. So he decided to take it upon himself. Guess what? I did the same thing. I have three books, and they hadn’t been translated into international rights, and I just got a little frustrated with my publishers, and decided to do it myself. And, and now I’m doing it for others. That is helping them find foreign rights deals. I go to the London Book Fair, and I go to the Frankfurt Book Fair. These are two of the biggest international book fairs.
One thing I want to say about foreign rights deals is that they take a long time, like a snail’s pace. It’s not quite like the North American market, which is something to keep in mind. It just operates differently and slowly. Patience is king, and working it is queen. You have to do both.
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Down the transcript from this week’s podcast interview on “How to Influence and Sell Your Book Internationally”
