Speaking to sell books doesn’t have to be hard! Listen as speaker guru and master storyteller, Eileen McDargh shares her powerful tips and techniques to help authors use speaking to sell more books.
Eileen is the author of 12 books and the recipient of numerous awards, including the National Speakers Association Council of Peers Award for Excellence, Speaker Hall of Fame, a lifetime award for speaking excellence and professionalism. She’s listed number seven in the world’s top 30 communication professionals for 2016.
Eileen calls herself a connector, who joins head and heart to create action. Instead of giving lectures, Eileen teaches and tells stories. She speaks with humility, humor, in places of pride and pretense.
Excerpt from this week’s podcast “Speaking To Sell Books Doesn’t Have To Be Hard!”
Q: Eileen, you’re an expert speaker and storyteller, what advice would you give to a first-time author who wants to add speaking to build their author platform?
A: Let me use my first book as an example, because I had that book out before I actually entered speaking. The title of the book is Work For a Living and Still Be Free to Live. What I realized when I did that, and I actually ended up speaking because I did want to move the books, is a couple of lessons.
Number one, when you have a non-fiction book, what you have to decide is, if you only had anywhere from 30 minutes to an hour to present some key concepts, what you don’t want to do is, you don’t want to give a book report. You want to give people an idea of your wisdom that would entice them to buy the book. If you give a book report and tell them what’s in the book, they have no reason to buy your book. One of the first lessons is to…