Search Results for: social media
Are you blocking your success using the wrong social media platform? Listen as social media marketing expert, David Pride, share his expertise to guide you to choose the social media platform that’s best for you.
David Pride is the owner and Chief Relations Officer of Social Impressions, a social media marketing agency that specializes in running their client’s social media for them. He’s a professional speaker and presenter on the subjects of social media marketing, social media strategy, and using the internet to connect better with prospects and clients. His speaking career has taken him around the world.
David serves on the board of Sloth Institute of Costa Rica, BioQuest Solutions, and Jewels of the North Atlantic. He has a passion for connecting good causes and movements to large audiences and frequently leads seminars around the world about this subject. He’s a regular Huffington Post contributor and other publications.
Excerpt from this week’s podcast “Why is the Right Social Media Platform Key to Success?”
Q: David, social media is freaking people out. They know they need to use it but all those different platforms out there, they don’t know which one to use, which one’s right for them. Which is the best social media platform for authors to use to build their author platform?
A: Great question and it’s one that I get asked all the time. My answer is always a little bit different depending on what industry folks are in and what they’re looking to do. There are a couple of platforms that make the most sense for authors to be on. One, I think everybody needs to own their page on Facebook and I don’t mean their personal page but their business page. Even if it’s a first-time author who says, “Oh, nobody’s going to want to friend or fan my page or follow it because I haven’t even published my first book yet. I get more interaction on my personal page so there’s no point in me even having a business page.” I hear this over, and over, and over again from clients.
I would say “wrong,” mainly because Facebook is the largest social network in the United States. Also, when you think of … If somebody’s googling your name and they’re trying to find information about you or even a subject that you frequently write about, you’re an expert on, owning that page on Facebook is going to help you a lot with getting found. Facebook ranks in Google so it can help you in that way. Also, in the future as your platform grows and as you have more followers you aren’t necessarily going to want to have all these people being your personal friend, seeing what you’re doing on any particular day.
To contact David Pride for more information about his services.
Download the transcript from this week’s podcast interview “Why is the Right Social Media Platform Key to Success?”
Want to know how to best use social media marketing to skyrocket your book success? Listen as Catherine Carrigan, social media superstar, shares how to use social media to market your book like a rock star.
Catherine Carrigan is the author of four Amazon #1 bestselling books. She became a social media entrepreneur and authorpreneur after the publication of her second book, What is Healing: Awakening your Intuitive Power for Health and Happiness. Catherine started in social media just to get the word out to people around the world about the important work outlined in her books.
Because she found social media so much fun and so effective, she decided to develop a social media marketing training business together with Ramajon Cogan. They help entrepreneurs and authorpreneurs who are not financially successful because of their lack of a consistent social media marketing approach. Together, they created a system called the game of social media designed to help you skyrocket your business and books to a new level of success.
Excerpt from this week’s podcast “How to Best Use Social Media to Skyrocket Your Book Success”
Q: Catherine, how does an author get started if they want to use social media to market their book?
A: I think the number one thing that authors need to do, is some thorough research about keywords. So what is a keyword? If you go to Google or YouTube or any of the other search engines, trying to find something or someone, they’re going to type in certain words and or phrases. If you start your social media without understanding what your readers and customers are actually looking for, you are basically shooting blanks in the dark.
When people sign up to work with us, the first thing that we do is help you identify what your keywords are. When you understand what your keywords are, you incorporate them into the actual writing of your books. You put keywords in your chapter titles. You use your keywords in the actual title of your book. You want to actually think like a consumer when you’re writing your books and when you’re creating your social media so you know what people are looking for. And then when you have your keywords, then you create your hashtags.
You have to understand what it is that people are looking for and incorporate that in every post when you use social media. Otherwise, you’re just wasting a lot of time and a lot of energy and you’re not going to connect with the people who actually need what you have to say.
To contact Catherine Carrigan for more information about her services.
Download the transcript from this week’s podcast interview “How to Best Use Social Media to Skyrocket Your Book Success”
What difference would it make if you were a more effective social media communicator? Listen as strategic marketing expert, Amy Kinnaird, shares her powerful social media communications expertise.
Amy Kinnaird works with small business CEOs, and their teams to find the holes in their businesses to see where processes are broken or need implementing. She then finds strategic ways to plug those holes, and work with them to move their company to the next level. She helps you see possibilities.
With over 35 years in marketing and software, including 15 years with IBM, she’s worked with hundreds of companies and brings a wealth of experience to every program.
Excerpt from this week’s podcast “How to Be a More Effective Social Media Communicator”
Q: Amy, you spend a lot of time talking with people about being a more effective social media communicator. What’s a really big mistake that you see people make with regard to their strategy?
A: The biggest problem is they don’t have a plan, they are not intentional at all. Most people probably go off without really a fully flushed out marketing plan. I think you have to have an overall strategy, where you’re going, what is the intention, who are we speaking to, what do we want to accomplish with being online, and what are the goals, how will we know when we get there? There’s lots of pieces and parts to it but that is to me the biggest problem, is they’re just going off half cocked and just, “Oh, I’m supposed to be there so I’m just going to post something.”
Click here to contact Amy Kinnaird for more information about her powerful social media communication strategies.
Download the transcript from this week’s podcast interview “How to Be a More Effective Social Media Communicator”
Discover how to unlock powerful social media opportunities to market your book. Listen to internet marketing expert, Rich Brooks, shares his social media wisdom.
Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm that helps clients increase their online visibility, drive more qualified traffic to their sites, and convert that traffic into leads and business.
He’s a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He’s the founder of The Agents of Change, an annual conference and weekly podcast that focuses on search, social, and mobile marketing. He’s also a regular contributor to socialmediaexaminer.com, the world’s most popular social media marketing blog.
Excerpt from this week’s podcast “How to Unlock Valuable, Powerful Social Media Opportunities”
Q: Where are some of the big opportunities right now for new authors on social media?
A: I don’t believe that there’s one-size-fits-all. Obviously there’s going to be a lot of different types of authors out there, a lot of different types of books, topics, whatever it is, and I run into this with small business owners as well, you have to understand your audience, and you have to know where your audience hangs out online. It would be wrong for me to say, “Oh, you need to be on Facebook, because everybody’s there.” Everybody is there, seemingly, but that doesn’t necessarily mean that they’re ripe to hear about your book and get excited about what you have to share with the world.
So it could be that it’s Facebook, but, maybe if you were skewing for a slightly younger audience, it might be better for you to be on Instagram or Snapchat. Or, if this is a B2B book, you might be thinking more about creating more content on LinkedIn. Depending on the type of topic, I consider blogs and podcasts to be part of the social media milieu, and so it might be about creating content on those platforms.
Read Rich Brooks blog for more information on valuable powerful social media tools and opportunities.
Download the transcript from this week’s podcast interview “How to Unlock Valuable, Powerful Social Media Opportunities”
If you want to discover effective ideas to best publicize your book on the internet, listen publicity expert, Penny Sansevieri, share her powerful secrets.
PennySansevieri. Her company, Author Marketing Experts knows how to create a strong buzz about your book, and build a tremendous online presence. She helps authors make the internet a 24/7 promotion machine. She’s dedicated to her clients’ marketing success and really knows how to ramp up the energy in your book marketing campaign.
In this week’s powerful podcast episode “How to Best Publicize Your Book on the Internet” you will discover …
- What it takes to make your book a bestseller
- “Red hot” strategies to help market your book
- A secret tool you can use to leverage more reader reviews
- How to identify the right categories for your book on Amazon to help drive sales
- Big marketing mistakes to avoid
- And much, much more…
Q: What are a couple of really big mistakes authors make?
A: The number mistake is not really knowing where your audience is. When authors come to us, they say, “I need to be on every single social media site.” I’ll say, “Why do you want to be on every site?” “Because I think I need to be. I think I need it for exposure, big exposure.” I tell authors that it’s not about being everywhere. It’s about being everywhere that matters.”
This episode features practical tools and techniques to help listeners who want to market a book. It provides invaluable and powerful information listeners will want to know to supercharge a book marketing strategy.
Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.
Here’s how to connect with Penny to find out more about her services.
Download the transcript from this week’s podcast interview “How to Best Publicize Your Book on the Internet
Do you want to build your speaking career? Have you considered how you can combine it with doing good? Listen as Coach Jim Johnson shares how he did it.
Jim Johnson is first and foremost a high school basketball coach, but a few inspiring moments on an evening in 2006 has led to a secondary career as a motivational speaker with a team-building message that resonates with business and civic organizations around the country. His kind-hearted gesture of giving an autistic student, now affectionately known as J-Mac, on his team, the chance to make his dream come true captivated the hearts of millions of Americans.
With the help of his teammates, J-Mac scored 20 points in just over four minutes, becoming an instant national celebrity. J-Mac’s magical moment won the Best Sports Moment Award at ESPN’s Award Ceremony later that year and has also inspired NBA legend, Magic Johnson, to visit the school. Following that memorable evening, Jim was named Coach of the Year by several local area organizations and was also presented with a National Sportsmanship Award. He’s been featured in major news outlets around the country, making a number of radio and television appearances, including the Oprah Winfrey and Jim Rome shows. He’s the author of the bestselling book, A Coach and a Miracle.
Here’s what you’ll learn when you listen to this week’s powerful podcast “How to Do Good and Build Your Speaking Career”…
- How a book launched a speaking career
- How to give your book longevity
- How to go about teaming with a non-profit organization to propel your speaking career
- What mistakes to avoid as you build a speaking career
- How to give value after a speaking engagement
- What Coach Jim learned about being on social media
- Simple, and easy-to-implement marketing ideas
- And much, much more…
Here’s how to learn about Jim’s speaking services.
Download the transcript from this week’s podcast interview “How to Do Good and Build Your Speaking Career”
Do you want to get your book selling as quickly as possible? Listen as book marketing expert, Monica Leonelle shares her success techniques.
Monica Leonelle is USA Today bestselling author, best known for teaching, writing, publishing, business, and marketing at theworldneedsyourbook.com. She’s helped thousands of authors write faster, write better storytelling, and find their way to success. Her most recent nonfiction book, Write Better, Faster, has earned raving reviews from the independent publishing community for going deeper than anyone else into the topic of writing speed.
Before becoming an independent author, Monica led digital marketing efforts at Inc. 100 companies like Hansen’s Natural and Braintree. She’s been an avid blogger of marketing and business trends since 2007. Her ideas have been featured in AdAge, The Huffington Post, the AMEX OpenForum, GigaOm, Mashable, Social Media Today, and the Christian Science Monitor. In 2009, she was named one of the top 25 Tweeters in the city of Chicago by ChicagoNow, a subsidiary of the Chicago Tribune.
Excerpt from this week’s podcast “How to Get Your Book Selling As Quickly As Possible”
Q: Monica, you’re an avid blogger, and you use your blogs to promote your books. How do you do that?
A: When “Write Better, Faster” came out, what I did to promote that book … One thing in my favor was that it was just a really timely topic, and nobody had really written about that subject up until then. The book is about writing speed. I wanted to promote it to the writing community, and I didn’t really have an audience in that community.
What I did was to pull out some of the frameworks from my book. For example, one of the things I just talked about was my step one, which is that you’ve got to know what you write before you write it. And so I pulled out that framework, and I picked something very popular. You can do this yourself. Pick something popular in the media. For example, it could be, “Sex and the City,” the really popular TV show. It could be “Game of Thrones.” What I ended up picking was Harry Potter, and I decided to use that framework to show how to outline your book in more detail before you write it. Then, I decided to use the Harry Potter examples in the blog post.
Here’s how to contact Monica and find out more about her services.
Download the transcript from this week’s podcast interview “How to Get Your Book Selling As Quickly As Possible”
Find out how to better market your book in the digital age. Listen as publishing industry expert, Jane Friedman shares smart digital marketing tools every author can use.
Jane Friedman has 20 years of experience in the publishing industry with expertise and digital media strategy for authors and publishers. She’s the co-founder of the hot sheet. The essential publishing industry newsletter for authors and has previously worked for F+W Media and the Virginia Quarterly Review. She’s been interviewed and featured by NPR, PBS, CBS, the Washington Post, the National Press Club and many other outlets. IN addition to being a columnist with the Publishers Weekly and a professor with the great courses, Jane maintains an award-winning blog for writers at JaneFriedman.Com. In 2017 in partnership with the Authors Guild, she helped produce the Author’s Guild guide to e-publishing and is currently presenting an educational series on the digital age author.
Excerpt from this week’s podcast “How to Better Market Your Book in the Digital Age”
Q: Jane, you’re considered one of the gurus in the digital publishing arena. Talk to us about how to better market your book in the digital age.
A: Currently, I feel like there’s a lot of attention on advertising through social media as well as through Amazon. There’s also I see a lot emphasis on email newsletters, both the ones that you would create yourself as well as the discount newsletters that are out there like Bookbub or Bargain Booksy and so on. Right now there’s a lot of emphasis on paid promotion and rightly so. Sometimes there’s too much emphasis on using social media generally. There’s so much conflicting information about the effectiveness of social media and the effectiveness of social media advertising. Some of the conflicting information comes from people of varying skill levels and varying purposes using these tools. You don’t necessarily get the same results, even if you’re following the same best practices because so much depends on the resources you’re starting with and the sorts of books that you’re promoting.
To contact Jane Friedman for more information about her services.
Download the transcript from this week’s podcast interview “How to Better Market Your Book in the Digital Age”