Danny Iny is the bestselling author of multiple books including “Engagement from Scratch” and ” The Audience Revolution.” He’s the founder of Mirasee (formerly Firepole Marketing), and Productive Inbox.
Host of the “Business Reimagined” podcast, and creator of the acclaimed Audience Business Masterclass and Course Builders Laboratory training programs, which have graduated over 3000 online entrepreneurs.
Excerpt from this week’s podcast “Marketing Your Book: How to Do Something Amazing:”
Q: Danny, it’s every author’s dream to have a bestselling book. Do you have a specific formula or guidelines for marketing your book that you can share with our listeners?
A: It’s a great question. It’s something that a lot of people ask about. The term bestseller has been diluted dramatically over the last decade. Bestseller used to mean that you’re at the top of a list of significance. You’re on the top of the New York Times list or the Wall Street Journal list or even that you’re doing very well on Amazon.
My first book was downloaded a couple of hundred thousand times. It was one of the top 10 books on marketing on Amazon for two years straight. I think that qualifies.
That said, these days, everybody is an Amazon bestselling author because you have your new book out and you do some stunts where you get 20 of your friends to buy it at the same time and you spike to the top of the charts for 11 seconds. You take a screenshot of that. I don’t know. I think it’s not fooling anyone, but it is diluting the value of the words.
Now, more than ever before, I think it’s very important to ask yourself the question, “What does a bestseller mean to you?” It’s about something that’s important to you. Why is it important? Do you want credibility that comes with it? Do you actually want to make money selling books, which hardly anybody does?
For more information or to contact Danny Iny