Discover how to use simple tools to turn your expertise into money making workshops and webinars . Listen as experiential learning expert, Jean Marie DiGiovanna, shares some of her success secrets.
Jean Marie DiGiovanna, has over 20 years of experience in training, consulting, and course design. Through her Workshop University she has helped thousands of entrepreneurs and thought leaders monetize their message into experiential key notes, workshops, and online programs, so they get more business beyond the stage.
When she’s not training, speaking, or coaching, Jean Marie loves to ski fast, bike leisurely, and dance vicariously to live Latin music.
Excerpt from this week’s podcast “How to Turn your Expertise into Money Making Workshops and Webinars”
Q: You’re a master of experiential learning. Let’s start off by understanding what that means exactly, and how authors can turn their expertise into money making presentations.
A: Experiential learning is the concept or process of taking information or content and turning it into an experience for your attendees. For those of you who attend talks or workshops or programs, any kind of program where you as an attendee are actually engaged in an exercise, you’re engaged in a brainstorm session, there’s something that you are doing as an audience participant, that is actually called experiential learning. Really it’s engaging your audience into an experience.
One of the best ways to leverage experiential learning is to think of it as almost like turning your book into a live engagement, making your book come alive by actually converting that content into experiential talks, experiential workshops that could be live or online, or turning that content into an online program that could be delivered live or primarily online through a home study program.
Find out more about Jean Marie DiGiovanna’s “Workshop & Webinar Home Study Program” and her special Book Marketing Mentors special offer.
Download the transcript from this week’s podcast interview “How to Turn your Expertise into Money Making Workshops and Webinars”