Want to learn how to harness your expertise and skills to become an recognized expert and industry leader? Listen as business marketing expert, Debbie Allen as she pulls back the curtain on how authorpreneurs can capitalize on their passions and individual strengths to build a solid brand, share their knowledge, and make a difference.
Known as the expert of experts. Debbie Allen is an international business and brand strategist, best selling author of eight books, including “Confessions of Shameless Self-Promoters” and “The Highly Paid Authority,” as well as a mentor to business owners and entrepreneurs from around the world. Debbie possesses the unique ability to instantly solve any business problem, and leverage solutions as well as marketing trends that earn you online domination around your brand. With over four decades of business building wisdom she easily understands the dynamics of making big money by positioning yourself as an expert in your niche market.
Excerpt from this week’s podcast “How to Become a Recognized Expert in Your Industry”
Q: Debbie, you’ve positioned yourself as a go to recognized expert using your special positioning formula, but before we delve into some key ingredients of that special formula I’d love for you to share why being an expert in a niche market is just so important.
A: It sets the tone for everything you do. It’s building the business and brand foundation. It’s like building a house and if you forget to put the walls in right, then things are going to fly through the cracks. In business it’s like the opportunities are falling through. You’ve got to have the foundation where people say, “That’s what you own. That’s what you’re all about.” A lot of times what I find with people that are experts, or consider themselves experts, is they start out there. They want to get speaking engagements, or they want to write their book, and they kind of just jump into it. They say, “I’m a sales and marketing expert. I’m a leadership expert. I’m what?” Right? You got to define it. You’ve got a niche within a niche.
A lot of times authors will write a book because, “I got to get that book out. It’s in my head and I’ve got to get it out.” A lot of times I think they put the cart before the horse, or the book before the horse kind of a thing where they don’t have a marketing plan. They don’t have the foundation. They write the book and a lot of times that happens. People who come to work with me and they’ve written this book, which might be a fabulous book, but they don’t have the foundation right so they haven’t built a strong…
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Download the transcript from this week’s podcast interview “How to Become a Recognized Expert in Your Industry”