Blog

Dec. 8, 2023

Unveiling the Mystery: Author Platforms vs. Book Websites

Are you an author struggling to decide between creating a personal author website or a website dedicated solely to your book? This is a common question I often get from authors looking for guidance on how to best promote and market their work. In t…

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Dec. 1, 2023

Nonfiction Authors: Unleash the Power of 7 Irresistible Lead Magnets

So, you’ve put your heart and soul into creating an amazing nonfiction masterpiece that will leave readers feeling enlightened and inspired. But the journey doesn’t stop with typing the final sentence. In the competitive realm of publish…

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Nov. 27, 2023

The 6 Sources of Influence Every Author Should Master

Becoming a successful nonfiction author means being an “influencer.” As an author, you want your book to make an impact on your target market. But many authors find it hard to make their books stand out. Instead of trying to make a chang…

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Nov. 13, 2023

The Power of Psychology in Book Marketing: 7 Triggers to Boost Your Non-Fiction Book Sales

I understand where you’re coming from. I’ve spent countless hours pouring my heart and soul into writing books I believed could make a difference in people’s lives. Books I knew were full of valuable wisdom and perspectives, ready …

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Oct. 29, 2023

Podcast Perils: 10 Common Author Guesting Blunders and How to Bust Them — Part 2

Here are five more podcast guest blunders to avoid and bust so you can showcase your brilliance and expertise to potential listeners: Blunder #6: Promo Procrastination I’ve noticed how many authors miss out on a great opportunity. They forge…

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Oct. 27, 2023

Podcast Perils: 10 Common Author Guesting Blunders and How to Bust Them — Part 1

Are you looking to connect with your audience on a deeper level? Do you want to share your expertise and stories in a way that leaves a lasting impression? Over my eight-year podcasting journey, I’ve seen firsthand the incredible magic of th…

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Oct. 13, 2023

10 Creative and Cost-Effective (or Even Free!) Ways to Market Your First Book

Congratulations! You’ve just completed your first book, and now it’s time to get the word out to the world. But as a first-time author, you might be worried about the costs associated with book marketing. Fear not! In this article, we&rs…

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Oct. 7, 2023

Building a Genuine Reader Connection: 4 Paths to Author Success

Are you an aspiring or seasoned author looking to turbocharge your writing career? In today’s bustling literary world, one secret ingredient can make all the difference in forging real connections with your readers. Imagine picking up a book…

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Oct. 2, 2023

Beyond the Words: Using the 6 Human Needs to Market Your Nonfiction Book

Have you ever wondered what sets nonfiction books apart? Why do some skyrocket to the top of the bestseller charts while others remain hidden in obscurity? Is it just luck? The author’s brilliance, perhaps? Or is there more to it? Well, let m…

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Sept. 29, 2023

Polishing Your Attitude

According to marketing guru, Seth Godin, “The difference between winners and losers, isn’t talent, it’s attitude.” Your attitude is like a diamond. Each and every facet needs regular polishing for the brilliance to shine thro…

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